William Hill The King of Sports Betting
William Hill is one of the top online gaming and betting providers to UK customers, and is also one of the top three online sports betting operators in Italy and Spain. With more than a million betting opportunities to offer every week, William Hill, a London Exchange company, www.williamhill.com along with their top level professional staff can provide in-play and pre-match betting, as well a wide range of gaming products.
William Hill is the UK’s largest bookmaker with a network of 2,371 licensed betting shops across the country. Through their high level technology and exceptional infrastructure, a person can bet through self-service betting terminals or experience the excitement of casino-style games on the latest gaming machines, and virtual reality betting. This includes a wide range of sporting and other over-the-counter events taking place all over the world simultaneously.
When it comes to a broader betting and gaming product range than ever before, it becomes ever more critical to make it easy for customers to bet on what they want and when they want to bet on, no matter where they are. This is William Hill’s philosophy, to meet the customer’s needs. That is why the company continually strives to research and improve technology for the increasing use of mobile technology that has been a key trend in the industry in recent years and continues to be a major focus for William Hill. Their iOS Sportsbook app is the most downloaded Sportsbook app in the Apple App Store, downloaded more than 2.5 million times.
In the United States, William Hill US, generated 2% of Group net revenues in 2015 and employs approximately 400 people, primarily in casino-based sports books in Nevada. Also, the State of Nevada is one of only four states in the US allowing licenses to a land-based sports betting facility in the US and are the only one that currently operates an open commercial market. Sports books can only be operated inside casinos, though customers using mobile accounts can deposit via kiosks provided in casino and bar locations. While the major casinos operating on the Las Vegas Strip tend to manage their own sports books, the majority of the other casinos outsource this specialist capability. William Hill is now the preferred outsourced supplier as they operate 103 of the 187 sports books in Nevada. They have successfully grown William Hill US by bringing the customer a better experience – expanding their product range, including in-play betting, developing the mobile app and redeveloping the sports books which are now branded as William Hill. All of these facts point to a very bright future for William Hill, as they continually look ahead to meet the demands, and desires of their customers.
William Hill has also restructured their IT operations to benefit from one of their greatest differentiation in the industry: Their unique “Proprietary Technology Platform” William Hill no longer has to be reliant on the same platforms used by others in the market place of On Line Gaming; They can deliver a differentiated experience by bring innovations to the market faster than their competitors. They have built an internal IT team to make the most of this asset and are now releasing innovations more rapidly than other major competitors.
