Importance of Business Communication in 2017


New technologies are being utilized by the largest and well known businesses all over the globe to remain competitive, better serve their customers and increase profits. The reason that big companies have been among the first to take advantage of new technologies is because they can afford to allocate a portion of their budgets to the acquisition of advanced business management tools. For small business owners, the pros and cons of investing in unified communications have to be weighed carefully prior to making any action. Through KBZ, businesses have access to some of the most impressive unified communications tools at their fingertips. This goes to prove that investing in unified communications doesn’t always have to be a massive undertaking.

Unified Communications Mean Fewer Travel Expenses

When a company grows to the point of needing multiple offices and locations spread out over a considerable distance, travel requirements for senior employees can expand exponentially. Text messaging and email communication make it possible for businesses to parlay information as it becomes available, but users must still manually provide updates and responses. By contrast, unified communications can sync data in real-time, making updates available as soon as they are rendered. Group chat messaging and conference calls are effective methods of getting all members of a team together remotely, but they work better as supplementary tools. With an integrated unified communications platform, your business leaders can hand pick a suite of tools that are well aligned with your particular industry and can best serve your business needs.

Increasing Productivity in a Meaningful Way

When you have company locations that are spread out, it can be difficult to keep your workers on task, starting at the managerial level. Conferring with your management team on a regular basis can help to keep you aware of complications, and it may also give you an indication of which business locations are performing best, but you won’t have an accurate way to measure productivity in real time. Unified communications platforms work so that every layer of your business can be monitored and adjusted quickly, preventing losses in productivity. See what times of the day your staff is most productive, and see if you are able to draw any parallels using statistical data. These tools can help you to see what your staff is up to, how they are accomplishing each task, and aid you in implementing system wide changes that will improve productivity levels.

Keeping Large Projects on Track

Sometimes an entire company needs to work together cooperatively in order to get a major project completed on target. Since each individual person will have a unique and critical task, it can be easy for minor components to be overlooked or fall into the cracks. With a unified communications system in place, large-scale projects will be easier to complete than ever. You can set up your project to have milestones, which will help your workers to know when they need to pick up the pace. You won’t have to worry about being contacted at the 11th hour and notified that a major project cannot be completed as promised, as unified communications allow you to check and pitch-in remotely.

Improved Accountability Measures

When business owners want to improve operations, they first focus on their shortcomings. You can read employee performance reviews or even spend long hours in the office, physically overseeing how your office works. Neither of these solutions allow business owners to make fast, and often critical executive decisions. Utilizing unified communications requires only a small time investment on the part of business owners that are most concerned with seeing results. Imagine being able to see how each member of your staff contributes to your company both individually and as a whole, without needing to call a meeting. If you want to hold your workers accountable for their performance as well as their actions, unified communications is a highly important tool.

No one can be in multiple places at the same time, but with unified communications tools, you can bring your company together on multiple fronts. These technologies won’t just improve the way that your staff performs tasks, the effects will ultimately trickle down to your customer base. Better productivity rates and project management will allow your workers to suggest other areas that your company can be improved, while making them feel like a valued part of your core business. When you see what your business is capable of with unified communications, you may seriously question how your company was able to remain productive and progressive in the past.