Thomas Madden received a BS degree in journalism from Temple University in 1962. In 1964, he moved to Atlantic City, New Jersey, and began working as a reporter at The Press of Atlantic City. In 1966, Madden and his family relocated to Philadelphia where he became a reporter and feature writer at The Philadelphia Inquirer. After receiving an MA from the Annenberg School of Communications at The University of Pennsylvania in 1970 while working the night shift as a reporter, Madden taught journalism part-time at Rutgers University before moving his family to New Orleans in late 1970, where he became an assistant professor of journalism at Loyola University. In 1974, Madden left college teaching, moved his family back to the Northeast and took a position with the well-known public relations firm Dudley Anderson Yutzy (now Ogilvy & Mather Public Relations Group) in Manhattan, where he worked on the firm’s largest accounts, including Kellogg’s of Battle Creek, MI, writing speeches for the company’s then CEO, William LaMothe, which were printed in The New York Times and Vital Speeches of the Day.

Tom Madden has a rich and exciting history from the American Broadcasting Comany as Public Relations Director, to working with such well know personalities as Fred Silverman and Leonard Goldenson. He also worked at NBC in executive administrator before leaving to start TransMedia Group in Boca Raton, Florida in 1981.

 Story Telling

 From a production standpoint, TransMedia storytelling involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, The  TranMedia Group  of Boca Raton will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. In his  book, The Spin Man,Tom Madden shows TV and film producers, Companies and Individuals  how to use   the  TransMedia Group to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms.For most Americans, the term “public relations” has little middle ground – it either evokes mystique and glamour, or is shrouded with suspicion and contempt. “Spin doctors” have come to be a part of our pop culture and public conscience, though many of us, and maybe even a few of them, can’t explain how they work their particular magic to get their clients their 15 minutes of fame. Is it through hard work, dumb luck or great timing? The answer, says Thomas Madden, in his highly entertaining autobiography Spin Man, is all of the above. Madden began his career as a journalist with the Philadelphia Inquirer, worked in PR at ABC and NBC, and then founded the award-winning firm TransMedia, one of the largest public relations and marketing firms in the Southeast, with his wife Angela. Over the years he has worked with clients as diverse as AT&T, the City of New York, former mayor Ed Koch and Drexel Burnham Lambert, and delt with celebrities like Yoko Ono, Muhammad Ali, Regis Philbin and Dick Clark. While he’s undoubtedly an expert on “spin” he tells his tale in a straightforward manner, with candor, charm and humor. His book reads like a how-to PR manual as he recounts handling a wide range of interesting challenges, and in doing so, de-mystifies the curious world of public relations pros. Madden’s conversational style suits the narrative well, and the constantly revolving door of stars and situations make it a true page-turner. A must for anyone considering a career in media, advertising or marketing.

https://transmediagroup.com/

Headquarters: 240 West Palmetto Park Road, Suite 300
Boca Raton, Florida 33432
Phone: 561-750-9800 x2100
Fax: 561-750-4660
E-mail: pr@TransMediagroup.com