The Top Products Chinese People Want

Chinese People Love Great Products

China is one of the most attractive export markets for products and services from different parts of the world. Its huge population and workforce, fast-growing middle class, accelerating consumption, as well as willingness to import are some of the factors that make China an attractive export destination.

To tap the might of consumers in the populous East Asian country, however, sellers and manufacturers first have to identify what the market wants. In light of this, we have compiled a list of the top products Chinese people desire to lighten your load along the way.

Clothing and Footwear

China’s large population makes it an attractive market for garments. An HKTDC Research article reveals that clothing market demand in China is high and keeps growing year after year. Experts predict that the industry, which was worth around RMB1,457.8 billion in 2017, would reach an estimated RMB1,592 by 2019.

The demand for clothing in China is so vast that shoppers are fast turning to online marketplaces to buy garments directly from overseas retailers and brands. Around 24% of consumers in China are expected to buy across borders this year alone, per figures released by eMarketers.

Similarly, there’s massive demand for footwear in China, with sneakers being one of the most demanded. Footwear sales figures for 2017 in mainland China was put at RMB381.9 billion. Of this, data show that women shoes brought in the most revenue, fetching around RMB184 (48%). Men’s shoes generated the second highest revenue at RMB144.2 billion (38%), while children’s shoes brought an estimated RMB53.2 billion (14%).

It is predicted that the footwear market in mainland China will be worth a whopping RMB487.4 billion by 2021.

Beauty and Personal Care

Driven by rising incomes and awareness, China’s beauty and personal care cosmetics market is one of the most attractive. The industry has been growing fast thanks to an increasing number of affluent consumers who are willing to splurge on quality beauty and personal care products that make them look younger and attractive.

The industry made an estimated RMB251.4 billion in domestic sales in 2017 alone. The world’s most populous nation is projected to become the largest market for personal care and cosmetic products in the next 5-10 years.

Vitamins and Supplements

As lifestyle gets busier, Chinese shoppers are becoming more and more health-conscious. Along with the demand for running shoes, there’s been a surge in the market for vitamins and supplements. For China, being one of the world’s fastest-growing economies came at a cost in the form of an overcrowded transportation system, gridlock traffic, severe air pollution, etc., all of which make the environment less healthy.

This, coupled with higher disposable incomes, caused Chinese consumers to turn to health and wellness products. In fact, consumers in the world’s fourth-largest have become so focused on health and fitness that the demand for vitamin and minerals outpaces GDP growth, according to a New Hope article.

Maternity and Baby Products

China’s relaxed family planning policy has increased demand for baby products such as infant formula. There’s been a boom in demand for maternity and baby products following the implementation of the new legislation which now allows a second child in the family.

A piece reveals that the Chinese baby product has grown more than 250% in five years, accounting for around $75 billion. With the plan now fully in place, the maternity and baby products sector is expected to surpass RMB3 trillion in 2018.

Food

Demand for food products like soybeans is high in China. The country is projected to become the largest food importer by 2018, importing around $79 billion worth of food items each year.