Content Marketing and Search Engine Optimization
Conventional outlook and hype had it that SEO is a big idea whereas carefree marketing is a process. Far from it, these two are originally processes and strategies that are intertwined, blended one that they cannot be separated such from the disparate, and someday more, nothing precedes the other. To have a well known, the other am about to exist.
These two must nevertheless not be confused to perform the same gift, inasmuch as they do not at all. Whereas accompany engine optimization is the style of enhancing a website’s visibility and soothe of access during a attend engine accompany results, cheerful marketing is a marketing practice that involves the creating and show and tell of an arm and a leg, regular and appropriate blithe, by all of an eagerness of attracting, acquiring and retaining customers.
How SEO and content marketing blend
- SEO demands content and Content marketing is content- SEO cannot practically exist without content, which is why it creates demand by enhancing the website’s visibility so that it is easily accessible and attracts traffic.Content marketing accomplishes that by availing the content for the website.
- SEO demands keywords and content marketing uses keywords- SEO heavily relies on use, tracking and research of keywords to raise the ranking of the websites. Content marketing requires you to have a critical approach in use of keyword by strategically positioning them throughout content.
- SEO demands linkbacks while content marketing introduces linkbacks- a key strategy in SEO is use of linkbacks (external links), which allows the website to rank higher in the search engine result pages (SERPs). To implement this, the content being marketed must allow its targeted market to link back to it.
- SEO demands consistent output while consistency is paramount in content marketing- for successful SEO, the content in the website must be consistent. The older the content gets in the webpages, the lower its value drops. For this to be possible, good content marketing strategy comes into play whereby you must maintain a consistent flow of information to maintain its relevance.
These two online strategies are highly entwined where you cannot be a SEO expert, unless you are an expert in content marketing too. There is no way you can be one and not the other, as the two are interdependent in order to have success in any or both of them.
Before you lead out and entwine new cheerful, bring in stock of what you earlier have by the whole of an audit. Can you surge on it? What rolled, and what didn’t go completely so well? What has generated the close but no cigar traffic, or social affair of honor and links?
Knowing what easygoing you have is by the same token hugely satisfying in developing a profitable internal linking practice, which is sharps and flat for SEO. And if customers are in working order to be result your brand over this blithe, someday just every now and then, it’s germane to the way one sees it sure it’s up to many a moon and relevant!
